Simon Jordan has criticised Rangers’ US-based ownership group after plans emerged to increase season ticket prices as part of a £16 million funding strategy.
A consortium led by Andrew Cavenagh, which includes 49ers Enterprises, is preparing to inject fresh capital into the club through a share issue involving existing major investors. In a message from the chairman, it was also suggested that additional funding could follow, depending on how the Premiership title race concludes.
However, the plan also places some of the financial responsibility on supporters, with adult season ticket prices set to rise by 6.5 percent. Speaking on talkSPORT, the former Crystal Palace owner questioned whether fans would welcome the increase, referencing his own experience in football leadership.
Responding to Jim White, Jordan argued that while supporters often have strong views on how clubs should be run, they may be less enthusiastic when asked to contribute more financially. He recalled how he would challenge fans during meetings by proposing price hikes, particularly when they called for greater investment in the squad.
According to Jordan, this dynamic highlights the ongoing tension between fan expectations and the financial realities of running a football club.
He added that supporters might accept higher prices if they are confident the money will be used effectively. However, he stressed that opinions on what qualifies as “wise” spending can differ greatly depending on perspective.
Jordan also suggested that the timing of the decision could raise concerns, given the relatively short time the new ownership group has been in charge. With investors linked to organisations like Leeds United and backed by significant financial resources, some fans may question why ticket prices are being increased so early.
He further noted that the group’s early period in charge was not without issues, describing their start as far from convincing. Despite this, he acknowledged that the owners appear to be finding stability and moving forward with their broader plans.
Ultimately, Jordan concluded that increasing ticket prices is not necessarily a problem if it leads to meaningful improvements on the pitch. In his view, the move reflects the commercial realities of modern football, where investment and supporter contributions often go hand in hand.